Responsive design may no longer be good enough, however. While your website design may have finally arrived on the mobile superhighway, what about your content? Is it still lagging behind? Has it embraced responsive content management?

Most content management systems aren’t content management systems at all. In reality, they are website building tools. They make fine websites, but struggle to respond to the flexibility of the web. In the example of the baker, this is precisely the issue. His content needs to be shared across multiple devices including his website, a mobile app, an automated email, and even a print version of the calendar. Currently, each of these items is created and updated individually, which often means it doesn’t happen at all.