With social media becoming increasingly important for businesses, an opportunity exists to directly listen to and engage with your customers. Many brands have boosted investment in their social media marketing activity, but our team at Fat Media can ensure that your strategy achieves two aims; higher engagement and new conversions.
Whether complementing or complaining, your customers are already talking to each other and to your competition. Social media offers valuable insights into your customer’s views, opinions and how they make purchases online.
We can you help you tailor a social media strategy that fits your needs and we use specialist tools to ensure you never miss a conversation.
Introduction to Social Media
Setting up a Facebook Page, Twitter profile or a YouTube channel is not always the best place to start. We recommend an initial research exercise to help discover what social media channel is right for you. We will help you understand the different social networks and platforms, explore how your customers use them and decide what social networks are right for you and your customers.
Listening and Engagement
The next step is to find out what you customers are talking about. We simply call this ‘listening’.
This process is about delving into the various social networks and understanding what customers are saying about your product, your industry and your service.
We take the most important phrases and topics in your business and create a report to help you divulge and understand this information.
The next step is to start to ‘engage’ with your audience. We will help you explore the right way to respond through social channels whether you are solving a complaint or thanking your customer for a compliment.
Social Media Advertising
Facebook, Twitter and LinkedIn all offer advertising opportunities. Here at Fat Media we can talk you through the options available across these platforms and discuss how perhaps a location based geo-targeting strategy or a demographic selection approach could suit your business.
It can be daunting following every conversation and engaging appropriately through social media. By using sophisticated online tools we can show you how this can be done effectively and easily, saving you valuable time.
Whether you would like a complete social media set up and strategy or would just like to discover how social media advertising can work for you – call us today and we would love to talk it through